In today’s fast-paced world, texting has become a common method of communication—even in business. But there’s a fine line between effective and annoying. If you’re wondering how to use business texting without crossing the line, you’re not alone. This tool can be a powerful way to connect with customers, clients, and colleagues—if done right.
Let’s explore how to use business texting without crossing the line and keep your messages timely, respectful, and relationship-driven.
Why Business Texting Matters
Texting is immediate, easy to track, and has a high open rate. It’s especially useful for appointment reminders, brief updates, or quick follow-ups. But because it’s more personal than email, it demands more caution and etiquette.
Texting Etiquette for Professionals
1. Get Permission First
Always have consent. Whether it’s a formal opt-in or verbal agreement, never assume someone wants to receive business texts. This protects your credibility and helps avoid legal pitfalls.
2. Keep It Short and Relevant
Business texts should be brief and to the point. Use them for reminders, confirmations, quick updates, or time-sensitive offers—not full conversations or sales pitches.
3. Mind the Timing
Sending a business text at 10 PM? That’s a quick way to lose trust. Stick to standard business hours unless the recipient has indicated otherwise.
4. Be Clear About Who You Are
If you’re texting a client for the first time, identify yourself and your company. Don’t assume your number is saved in their phone.
5. Avoid Overuse
Even if texting works, don’t rely on it as your only method of communication. Respect inbox space and combine it with calls, emails, and face-to-face conversations.
Business Texting in a Networking Community
At Dixie Business Network, we rely on texting for quick meeting reminders and updates—but we always emphasize relationship-building over hard selling. It’s a tool, not a replacement for real conversation. Want to build meaningful business connections? Contact us today or download our packet to get started.
Join us Wednesdays at 4 PM or Thursdays at 9:15 AM at Hive Therapy in St. George!